Question

"Chet has been known to say, "If you ever see me with anything other than a Coke in my hand, check my pulse. I must be dead. " When Chet is thirsty for a soft drink, he obviously skips the _______________ stage of the consumer decision process. "

Answer 1

Answer:

This question is incomplete, the options are missing. The options are the following:

a) Information search

b) Prepurchase evaluation

c) Evaluation of alternatives

d) Evoked set determination

e) All of the above

And the correct answer is the option E: All of the above.

Explanation:

To begin with, the consumer decision process is the name that receives in the field of marketing a process that focus on the path the consumer has to go though in order to achieve a purchase. In that process there are many stages and in the beginning the consumer has to do a pre purchase evaluation in where he will have to obtain information from the products by doing a search and he will have to evaluate the alternatives so therefore that when Chet is thirsty and buys a Coke directly he is skipping all of those parts in the consumer decision process.