Question

As a product in the maturity stage of its life cycle, chewing gum brands would most likely require the use of ________ advertising to prompt purchases.

Answer 1

Answer:

The answer is reminder

Explanation:

Reminder advertising is used by a known brand or firm to remind or to make them not to forget a product. Sometimes, additional benefits can be added to an already known product. Reminder advertising is essential here.

Reminder advertising is used to elongate the life-cycle of a product. Products in their maturity stage should be given additional benefits to be able to make them competitive.