Answer: See explanation
Explanation:
Contemporary Socio-economic issues are the challenges that are faced by the society. It should be noted that these problems and challenges have s negative impact on the economy and the society as a whole.
Some of the contemporary socio-economic issues that are faced by the society are poverty, corruption, illteracy, unemployment, etc.
These issues poses a challenge to the government and government seek ways to address them.
Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Answer:
The total monthly fixed cost and the variable cost per hour is $1,540 and $23
The average contribution margin per hour is $27
Explanation:
The computation of the fixed cost and the variable cost per hour by using high low method is shown below:
Variable cost per hour = (High Operating cost - low operating cost) ÷ (High service hours - low service hours)
= ($11,200 - $4,300) ÷ (420 hours - 120 hours)
= $6,900 ÷ 300 hours
= $23
Now the fixed cost equal to
= High operating cost - (High service hours × Variable cost per hour)
= $11,200 - (420 hours × $23)
= $11,200 - $9,660
= $1,540
For computing the contribution margin per hour, first we have to compute the revenue per hour which is shown below:
= Revenue ÷ service hours
= $6,000 ÷ 120 hours
= $50
We know that,
The contribution per hour = Revenue per hour - variable cost per hour
= $50 - $23
= $27
Explanation:
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