Question

Which of the following is a disadvantage of conducting primary research into a business problem? Multiple Choice It may not be pertinent to a business's particular problem. It cannot be influenced by preexisting opinions. It is more time consuming than secondary research. It cannot make use of open-ended questions. It is less reliable than secondary research.

Answer 1

Answer:

It is more time consuming than secondary research.

Explanation:

• The primary research is the asking of questions and then listening and observing the behaviour of the target audiences and thus in order to be reliable, it must have to collect and analyze data.

• It involves doing directly to the customers and future customers for the collection of information.

• Thus the nature of the work is more time-consuming activity and depends a lot on the collection and gathering of the data and information processing.  

• Except that high cost is also one of the disadvantages that are associated with the primary research.