Question

Kei, a senior marketing manager of a pizzeria in North Florida, is currently researching electronic collections of consumer information within the company network to arrive at crucial marketing decisions. In this instance, Kei is using ________.
a. ethnographic research
b. internal databases
c. descriptive research
d. causal research

Answer 1

Answer:

b. internal databases

Explanation:

Internal databases -

It refers to the combination of some data or information about the market and consumer from various sources is referred to as internal database .

The manager incharge can easily access this data and information .

This data is analysed and planning and plotting for the future is done regarding the performance of the company .

Internal data is capable to give a very strong competitive advantage .

Hence , from the given information of the question ,

The correct option is b. internal databases .