Answer:
This type of analysis would provide useful information in which step of the price-setting process will be in <em>Step 1: Selecting the Pricing Objective.</em>
Explanation:
To understand the concept succinctly, let us peruse the meaning and steps of price-setting processes
What is the Pricing Process?
Pricing Process <em>can be defined as a process of determining the value that is received by an organization in exchange for its products or services. The price of a product is influenced by several factors, such as manufacturing cost, competition, market conditions, and quality of the product.</em>
<em>Here are the steps on how to set a price product:</em>
Step 1: Selecting the Pricing Objective. ...
Step 2: Determining Demand. ...
Step 3: Estimating Costs. ...
Step 4: Analyzing Competitors' Costs, Prices, and Offers. ...
Step 5: Selecting a Pricing Method. ...
Step 6: Selecting the Final Price.
Therefore, the First Step "Selecting the Pricing Objective," is the best option considering the following factors:
The company first decides where it wants to position its market offering. The clearer a firm’s objectives, the easier it is to set price. Five major objectives are:
- Survival
- Maximum current profit
- Maximum market share
- Maximum market skimming
- Product-quality leadership