Question

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars since he is about to buy a new car. In terms of involvement, Blake is _____.Group of answer choiceshigh in product involvement; low in purchase involvementhigh in value-expressive involvement; low in product involvementhigh in product involvement; high in purchase involvementlow in product involvement; low in purchase involvementlow in product involvement; high in purchase involvement

Answer 1

Answer: low in product involvement; high in purchase involvement

Explanation: Purchase involvement can be defined as the level of interest an individual has in the acquisition of a product. Product involvement can be defined as the level of interest an individual has on a personal relevance of a particular product category.

Blake not caring about cars can be termed low product involvement while his research about cars can be termed high purchase involvement.