To enable re-marketing of google analytics, the first thing to enable is the advertising reporting features. This can be done by modifying your property settings or tracking code. This allows analytics to collect more information on web activity.
Google Ads or display is a way of advertising online to increase one's marketing efforts while video 360 account is a tool that assists creative or media or advertisement teams to successfully advertise.
Stan the property agent and Paula the potential buyer are invitees to Chelsea's property. An invitee is a person or group of people invited to the property of an individual for the purpose of a business transaction or a public visit.
Brand Equity is the term used to describe the identity of a specific brand that has been built to be recognized and followed by its customers with loyalty.
Loyalty related to Brand Equity is the main factor in placing product quality and image as one of the company's marketing strategies. This is because it makes the consumer "fall in love" with the product offered, refusing to exchange it for similar ones, but who do not have the same identity. An example of this can be seen in the question above, where Albert and Alberta refuse to stay at a gym that does not offer their favorite drink. Because of this, they prefer to leave this gym and look for one that provides the drink they want.