Answer:
b) synergy
Explanation:
Synergy -
It describes the benefit gain by strategically organizing itself to maximize innovation and cooperation .
These organization with synergic approach achieves more as a group than with individual .
hence , in the question , the approach shown by the Ortein company is an example of b) synergy .
Answer:
c. $2.0 million for Lopes and by $2.5 million for HomeMax.
Explanation:
For the problem above, the two organizations agreed to work on a particular project because they believed that they will benefit from the outcome of the project. Based on the available information provided in the question, the profit that Lopes will make yearly will increase by $2.0 million while that of HomeMax will increase by $2.5 million.
Answer:
A) tactics
Explanation:
While a marketing strategy is the overall plan, marketing tactics are the actions required to carry out the strategy. In other words, the marketing strategy sets the goals, while the marketing tactics are the activities necessary to execute the strategy and achieve those goals.
Answer:
Exclusive distribution; Selective distribution; Intensive distribution
Explanation:
Exclusive distribution refers to the phenomenon where only certain retailers are given the opportunity to carry the product in their retailer shops. For example as in the above case, only one store is exclusively chosen.
Selective distribution is that retailers are carefully selected to engage in the product of selling. For example only a few stores are engaged with in the above question.
Intensive distribution is when all kind of retailers are given the opportunity to keep the products in their shops. For example the last phase described in the question where all sorts of retailers are engaged in selling activity.
