Business Orientation: While traditional marketing is defined by customer orientation, entrepreneurial marketing is defined by entrepreneurial and innovation orientation. ... Entrepreneurs interact with customers through activities like personal selling and relationship marketing.
Entrepreneurial Marketing: 6 Characteristics of Entrepreneurial Marketing
Proactive Orientation: ADVERTISEMENTS: ...
Innovativeness: ...
Focus on the Customer: ...
Utilizing an Opportunity: ...
Risk Management: ...
Value Creation: A contemporary definition that meets the present scope in which entrepreneurial marketing is defined as: “The proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation.” Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing. The four main sources of entrepreneurial marketing ideas are the new markets for existing products, new products, turning ideas into business opportunities and innovative approaches to existing markets.
Answer:
Average rate of return = 14
%
Explanation:
Average rate of return = Annual average return/ Average Investment
Average investment =( Initial investment + scrap value)/2
Average investment = 138,000 + 12,000/2 =75,000
Average annual return = Savings in cost - energy cost - depreciation
Depreciation = (initial cost - scrap value)/2= (138,000 - 12,000)/2= 12600
Average annual return = 29,780-6,680-12600= 10500
Average rate of return = 10,500/75,000 × 100= 14
%
Average rate of return = 14
%
Disconnect the battery is your answer .-.
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Answer:The first of two major components of developing a marketing strategy is to<u> select a target market.</u>
<u>Explanation:</u> After determining business products and services the business needs to identify the target market. Identifying the target market is the major step in developing a marketing strategy.
Steps to select a target market
- Target market is actually those customers whom we want to sell our products.Concentrating on target market will make it easier to sell our products.
- Customers can be targeted on the basis of age,gender,income,occupation,educational level.
- Look at the competition that exist .Identify those areas that have been overlooked by our competitors.
- If business is already existing than identify those products and services which are bought by current customers and the benefits that they are getting from it.
- Finally target those customers who actually need your products and services.
