Question

.Many of the same environmental factors, such as cultural factors, that operate in the domestic market also exist internationally. Discuss the key cultural factors Starbucks had to consider as it expanded into China.

Answer 1

Answer:

There are three main cultural factors that influece the consumer's behavior when it comes to the decision making process and those are: the culture, the subculture and the social class. Below is explained briefly the importance of them.

Explanation:

To begin with, the most important cultural factor that tend to influence in the particular society and more specifically in the consumers is the culture itself. The culture of the country will show very positive or negative influences regarding the purchase of the product when it comes to the buyers' decision's process and therefore that in this case presented Starbucks will have to consider the culture of the whole country as well as the social class and the subculture of every region in particular where they planned to establish. The culture will favour or not the purchase of the product if the people are great consumers of coffe or other related products and the social class will influence regarding how much will it cost to buy a coffe or two and where the locations will be, in the neighboorhoods or in the major cities, etc.