Answer:
You're serving on a marketing team for an online client, and you've been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs?
There must be an alignment between the objectives and the mission of such organization marketing team
Also such key performance must revolve round the budget planning of the team
Explanation:
Answer:
The coupon rate is the stated periodic interest payment due to the bondholder at specified times. The bond's yield is the anticipated overall rate of return. If the bond's price changes and is no longer offered at par value, the coupon rate and the yield will no longer be the same as the coupon rate is fixed and yield is a derivative calculation based on the price of the bond.
Answer:
C. $200 net loss
Explanation:
The net loss or gain is calculated on hedging to determine whether the hedge has been beneficial for the company or not. Hedging is a process to transfer exchange rate movement risk. This is usually suitable for the companies who have receipts or payments in foreign currencies.
The hedging gain loss can be calculated as:
Forward rate at the time of contract - spot rate today
$1.21 - 1.232 = 0.0232
Answer:
FALSE
Explanation:
Conducting business is usually NOT the same from country to country because:
1. DIFFERENCE IN BUSINESS ETHICS: Business ethics vary from nation to nation. European countries work from 8 am to 5 pm on a typical work day and rest on Saturdays and Sundays; but in the middle East, people do not work on Fridays but work on Sundays. They also take a lot of business time off for routine prayers during normal work hours.
2. NEED FOR TRANSLATORS: Differences of language does increase the cost of carrying out business activities in other nations. Take India and China for example; You cannot conclude that business deals will be carried out without hiring a translator who understands Hindi or Mandarin.
3. LOCAL LAWS AND CUSTOMS: The UK customs and laws require that cars be driven on the left hand side of the road but that is not the same in most other countries of the world, hence a U.S car manufacturer must be aware of the costs of redesign if he has to sell cars in the U.K.
