Answer:
D. Arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
Explanation:
Positioning simply consists in establishing a specific market position for the product or service relative to the products or services that the competition offers.
For example, Wal-Mart has found that its most effective positioning strategy is to occupy the market place of the cheapest retail store. Wal-Mart does not try to appeal to everyone, it tries to offer the cheapest products in the market (which in itself has a very wide appeal, but the appeal is not universal anyway).
The new-product process stage of market testing involves two items -
- Using realistic purchase conditions to see if consumers will buy
- Exposing actual products to prospective consumers
- To find out how well a product, service, or offering will perform, one can conduct market research.
- It often consists of research studies that seek to provide answers to concerns about how the market will respond to the introduction of the product.
- Convenience goods, shopping goods, specialty products, and unsought goods are the four categories of products, and each is categorized according to consumer preferences, pricing, and product features.
- Let's explore each of them in more depth.
How many steps are in the new product development process multiple choice question?
- The process of bringing a brand-new product idea to market is known as new product development (NPD).
- It can be roughly divided into seven stages: ideation, research, planning, prototype, sourcing, costing, and commercialization, though it varies by industry.
Learn more about new product development (NPD) brainly.com/question/26679051
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