Answer:
Post-purchase behavior
Explanation:
For both the questions the answer is same post purchase behavior. After consumer buy the product, he starts to compare the product to his expectations. And also the last stage of purchase decision is post purchase behavior. In this stage customer experience the product and starts to compare with his expectations. If it fulfill his expectations then he will buy it again otherwise he will switch to some other product.
Answer:
B) reach.
Explanation:
Sine the marketing campaign will only last 45 days, it will be very short, and the potential audience is very large. Also during Holiday season a lot of campaigns are launched, so EA's campaign will have competition. So the ad agency must be very concerned with reaching a high percentage of their target audience. They want to produce a high market share and in order to do so, they must reach a lot of people.
In advertising, reach means how many people or households are exposed to your marketing campaign.
Answer: strikebreakers.
Explanation:
Strikebreakers are the people who are employed by an organization in place of the employees who are on strike. Strikebreakers make the strike ineffectual as they perform the work of the employees who have gone on strike.
Strikebreaker work even though there's ongoing strike. Strikebreakers are usually not employed by the firm before the trade union dispute, but are employed during or after the strike to keep the organization running.
