Question

When MyGym management began evaluating overseas market​ expansion, it first looked at countries in which English was fairly common so that the company would not have to greatly modify its marketing programs. The marketing approach the company took in addressing its new global markets is best described as​ __________.
A. indirect exporting.
B. International brand extension.
C. international marketing.
D. adapted global marketing.
E. standardized global marketing.

Answer 1

Answer:

standardized global marketing

Explanation:

According to my research on the different types of marketing approaches, I can say that based on the information provided within the question the approach that the company has undertaken is best described as standardized global marketing. This is basically when a company uses the same marketing strategy in various countries and with various cultures. Which is what MyGym is doing by looking into countries that speak English so that they can maintain the same marketing programs.

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