Marketers professionals refer to the strategy of collecting customer names and email addresses and maintaining a presence on social media sites to send messages about promotions and coupons to valued customers like relationship marketing.
This strategy of creating relationships with customers has as its main objective the generation of value and customer loyalty through a closer and more direct relationship.
Relationship marketing is a strategy that has had a greater impact with technological development, social media for example, has strengthened communication between company and customer, making the relationship closer and more dynamic.
Therefore, companies that use relationship marketing create value through content that generates benefits and customer engagement with the company, increasing loyalty and positioning in the market.
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brainly.com/question/6059198
Answer: esteem, differentiation, relevance, knowledge
Explanation:
Answer:
The answer is a. True.
Explanation:
During the initial stages, the members might be concerned that the project work might be difficult and this can act as a demotivating factor in the long run.
Because of this, if the manager can start the initial stages of planning of the operating methods, thus will be helpful to ease the tension and the doubts among the members.
Answer:
See below
Explanation:
1. Predetermined overhead rate
= Total fixed overhead cost for the year / Budgeted standard direct labor hour
Predetermined overhead rate = $530,400 / 68,000
Predetermined overhead rate
= $7.8 per direct labor hour
2. i. Fixed overhead budget variance
= Actual fixed overhead - Budgeted fixed overhead
= $521,000 - $530,400
= $9,400 favourable
ii Fixed overhead volume variance
= Budgeter fixed overhead - Fixed overhead applied to work in process
= $530,400 - (66,000 × $7.8)
= $530,000 - $514,800
= $15,200 unfavorable
Answer: possible options:
A.growth market is to a differentiation-based strategy
B. broadly-defined target market is to a cost leadership strategy
C. growth market is to a cost-based strategy
D. technological innovation is to cost-based strategy
Answer is B
Explanation:
Companies that use a cost leadership strategy and those that use a differentiation strategy share one important characteristic: both groups try to be attractive to customers in general. These efforts to appeal to a broad range of consumers can be contrasted with strategies that involve targeting a relatively narrow niche of potential customers. These latter strategies are known as focus strategies (Porter, 1980).
Focused cost leadership is the first of two focus strategies. A focused cost leadership strategy requires competing based on price to target a NARROW MARKET. A firm that follows this strategy does not necessarily charge the lowest prices in the industry. Instead, it charges low prices relative to other firms that compete within the target market. For example, you might be able to buy milk cheaper by driving to a big-box grocery store in your local community or town, but the local corner store is the cheapest within walking distance. Redbox, a major DVD rental company, uses vending machines placed outside grocery stores and other retail outlets to rent DVDs of movies for $1. There are ways to view movies even cheaper, such as through the flat-fee streaming video subscriptions offered by Netflix. But among firms that rent actual DVDs, Redbox offers unparalleled levels of low price and high convenience.
