Monopolistic competition is a type of imperfect market where there are many seller competing with each other but with differentiated products. Monopolistic competition is socially inefficient. The product variety externality implies that there is too little entry of new firms in the market.
The statement, "You are more likely to control risks when they are identified earlier rather than later" is associated with the Risk Control Management principle.
Risk control is more effective when risk identification is undertaken early enough so that control measures are put in place to mitigate such risks, otherwise there will be a shift from 'risk control' to 'damage control' once any of those risks materializes.
