Question

Advertising plays an important role in helping a firm develop and manage its brands. T/F

Answer 1

Answer:

The given above statement that advertising helps in developing and managing brand is true.

Explanation:

For a company, brand management ( which means developing and maintaining brand image of your company, in order to create a good relationship with its target consumers ) is very important for its success and proper advertising and promotion can help in creating a good brand image of the company.

With the help of advertisement, a company can deliver a message to its target consumers telling about the benefits of its brands and why their brand is much better than other competitors , and by delivering this message , a company would be able to influence the purchase decision of its consumers.