This statement <em>"...establishes your worth. It takes your missions and content and broadcasts it to the world. It articulates what you have to offer, why you’re unique, and gives a distinct reason for others to connect with you." </em>simply means that you should be able to be known for something that others can't offer. This leaves the feeling of being worthy among your friends.
For example, if you are known to be a solution provider in difficult situations, this skill is simply your worth. When issues crop up that looks unresolveable, one or two individual would suggest that, you should be contacted inorder to seek your opinion on how to resolve such issue.
