I read in a book about Netflix that Reed Hastings was prompted to start Netflix when he had a large overdue (Around $40 in fees) for a DVD.
Answer: IMC challenges the notion that your advertising, personal selling, direct marketing, and other components of the worldwide promotion mix must stand alone
Explanation:
Option A is wrong as the target market will not be identified after an IMC strategy has been established by the company.
Option B is wrong because it's important to send a positive message that's unified about the company.
Option C is wrong as the development of the multinational integrated marketing communication won't lead to the duplication of communication efforts.
The statement that is true about the IMC effort is that "IMC challenges the notion that your advertising, personal selling, direct marketing, and other components of the worldwide promotion mix must stand alone.
Therefore, the correct option is D.
Answer:
Corporate policy
Explanation:
Corporate policy is a set of procedures recommendations that is based on the analysis of internal and external factors that will benefit the organization to cope up with problems and avoid an adverse outcomes.
The reason is that the company wants to increase the productivity of its labor which will help them to control cost by encouraging its employee to exercise daily. This act was not oriented towards to benefit employee, it was purely for the increase in productivity. So this serious position on fitness is its part od corporate policy.
Answer:
Firm’s sales uncollected for year is 42 days.
Explanation:
Account receivable turnover ratio = $621,000 / $70,422
Account receivable turnover ratio = 8.69
Thus, accounts receivable turnover ratio is 8.69
Average collection period = 365 / Account receivable turnover ratio
Average collection period = 365 days / 8.69
Average collection period = 42.00
Thus, firm’s sales uncollected for year is 42 days.
Answer:
True
Explanation:
Stock split is used to increase number of shares floating in the market. In this strategy current shares are increased by issuing more shares to current shareholders. This increases the number of shares which each shareholders holds while value of total shares remains the same.