Answer:
- researchers tend to treat the problem as if it were in their home environment
- researchers underestimate the influence of local culture on a problem
Explanation:
Both economic and cultural differences between countries can affect greatly a market research process, and they must be addressed before the research starts.
For example, the names of many western products do not sound or mean good things in Chinese and in order to perform a good market research the name must be adapted before starting the research process. Coca Cola had to change its name before any research could be done because it sounded like toad wax (whatever that is in Chinese) and ended up with Kekou Kele which means "let your mouth rejoice". If the researchers had tried to ask anyone about their toad wax tastes it probably would have resulted in a very short and negative survey.
Intermediaries often provide valuable benefits: They make it easier for buyers to find what they need, they help set standards, and they enable comparison shopping—efficiency improvements that keep markets working smoothly. But they can also capture a disproportionate share of the value a company creates.
Answer:
The objective of present Value is to present a set of cash flows based on their estimated fair value; to help decision makers in assessing the viability or otherwise of an option of investments.
Values don't stay the same year on year, various influences act to most times make the same $ amount lessened by tomorrows valuation; some factors like inflation, obsolescence, opportunity cost of not investing in other activities (cost of capital)....all these play a role in determining time value of money.
Present value attempts to harmonize all these influences and present a fair value of our $ dollar estimate of future values based on the impact of these factors.
Answer:
C. 23,000
Explanation:
Inventory currently as the warehouse $20,000: less damaged stocks $3000.00
= $20,000.00-$3,000= $ 17,000.00
Add inventory not in the warehouse: i.e., Consignee and transits goods
=$2000 + $ 4000= $6000
Total year end inventory = $17000+$ 6000
=$23,000.00