<span> such advertisements make use of consumer differences arising out of micro cultures based on different Sex Roles.
Another example of this would be the advertisements of Guns that is aimed to be appealing to Men because the 'sex roles' as the protector seems to be had by Men</span>
Ethnography is an approach in research, where the subjects are observed in their homes and/or communities.
- Ethnography is a mode of research that is largely used in the fields of Anthropology and Sociology.
- It is a method, wherein, the subjects of the study are not enclosed within an artificial environment, or otherwise known as a laboratory.
- They are studied by being observed in the environment they originate from or belong to.
- This method is specifically useful, while studying various cultures.
- It helps control the unwanted effects of being introduced in a new environment, which could alter the behavior of the subjects of the study.
Therefore, it is clear that Ethnography is the approach in research, where the subjects are observed in their homes and/or communities.
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Answer:
Character.
Explanation:
Credible character is used for someone who is trustworthy, kind and believable, it has to be backed by evidence or experience. It carry the power to influence belief or thought. Crediblity of a character may slip if it is not maintained forever. As crediblity is earned through consistent honesty, selflessness,virtue and good behavior.
There are several dimensions of crediblity that affect audience toward speaker:
- Competence
- Extraversion.
- Composure.
- Character.
- Sociability.
Autocratic
All the other options are a type of leadership