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DIA [1.3K]
3 years ago
8

Marlboro used a cowboy to advertise its cigarettes for a number of years. "The Marlboro Man" became a central character through

which the company delivered its advertising message. This is an example of ______ execution technique.
Business
1 answer:
Reil [10]3 years ago
8 0

Answer:

Use of personality symbols in the execution of ads/advertisement.

Explanation:

The use of personality symbols in the execution of advertisement usually entails creating/developing a central character around a product/brand through which the brand delivers its benefits.

Also, using a personality symbol helps to build a brand's identity in such a way that it stands out from its competitors.

An example is Marlboro as in the question above. A cowboy identity. It has made the malboro brand stand out for years such that anywhere you see a cowboy picture, your mind goes to marlboro.

Cheers.

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Distributive, procedural, and interactional are
Jet001 [13]

Answer:

Organizational justice

Explanation:

Organizational justice concerns employees' understanding of fairness, results, and processes within a company. Distributive, procedural, and interactional are the three types of organizational justice that companies must embrace in order to have happy and productive employees.

4 0
3 years ago
If U.S. citizens decide to save a larger fraction of their incomes, the real interest rate
Basile [38]

Answer:

The correct answer is c. increases, the real exchange rate of the dollar appreciates, and US net capital outflow decreases.

Explanation:

If theoretically, the propensity to consumption drops and the US citizen decide to save money, the new interest rate of equilibrium goes up. A higher interest rate attracts foreign investors that start bringing their money to US. In relative terms, the US dollar is appreciated as a consequence of the new streams of capital flow enter the country. If anything else is happening and in the international flows of capital are coming to US, then the net capital decreases

7 0
3 years ago
Oil Well Supply offers 7.5 percent coupon bonds with semiannual payments and a yield to maturity of 7.68 percent. The bonds matu
kherson [118]

Answer:

The answer is option (B), Market price=$991.47

Explanation:

The market price of a bond can be expressed as;

Market price=(Semi-annual coupon×((1-(1/1+r)^i)/r  + face value/(1+r)^i

where;

i-maturity period, period=(2×6)=12

r-nominal yield to maturity rate=7.68/2=3.84%

Semi-annual  coupon rate=7.5/2=3.75%

face value=$1,000

Semi- annual coupon=(3.75/100)×1,000=$37.50

replacing;

Market price=Semi-annual coupon×((1-(1/1+r)^i)/r  + face value/(1+r)^i

Market price=37.50×((1-(1/1+0.0384)^12)/0.0384 + 1,000/(1+0.0384)^12

Market price=(37.50×(1-0.64)/0.0384)+636.24

Market price=355.23+636.24

Market price=$991.47

5 0
3 years ago
Telephone Sellers Inc. sells prepaid telephone cards to customers. Telephone Sellers then pays the telecommunications company, T
meriva

Answer:

January Income = $0

February Income =  50% * ($4,900 - 2,300) =  $1,300

March Income   =  30% * ( $4,900 - $2,300)  =   $780

April Income   =  20% * ($4,900 -   $2,300)  =   $520

Explanation:

The amount received on the prepaid card will not be recognised in the amount because  the revennue has not being recorgnized.

3 0
3 years ago
A student parked in a gold parking space even though he/she has a green parking permit. There were no empty green parking but ma
Mademuasel [1]

Answer:

Explanation:

Workable ethical theory that was violated was the ideology of justice. However if we look at SECE and IEEE COE, the clauses that have been violated are

SECE: Clause g. “Software engineers shall be fair to and supportive of their colleagues”

IEEE COE: Clause 3. “To be honest and realistic in stating claims or estimates based on available data”

By taking a gold spot instead of a green spot that he was entitled he has violated the overall rights of justice and has not supported his colleagues. He also has not been honest in his claims.

However, considering the overall view of ethics, the student did not have any choice and he did the right thing by parking at whichever spot available.

6 0
4 years ago
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