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DIA [1.3K]
3 years ago
8

Marlboro used a cowboy to advertise its cigarettes for a number of years. "The Marlboro Man" became a central character through

which the company delivered its advertising message. This is an example of ______ execution technique.
Business
1 answer:
Reil [10]3 years ago
8 0

Answer:

Use of personality symbols in the execution of ads/advertisement.

Explanation:

The use of personality symbols in the execution of advertisement usually entails creating/developing a central character around a product/brand through which the brand delivers its benefits.

Also, using a personality symbol helps to build a brand's identity in such a way that it stands out from its competitors.

An example is Marlboro as in the question above. A cowboy identity. It has made the malboro brand stand out for years such that anywhere you see a cowboy picture, your mind goes to marlboro.

Cheers.

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Answer:

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In this question, assume that all variables other than price and quantity are held constant. At Betty's Burgers, the hamburgers
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Answer:

Answer for the question:

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is given in the attachment.

Explanation:

3 0
4 years ago
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