Question

Natalia has been using the skin care products of a popular brand since her adolescence. However, she reads in a health magazine that the products of this brand cause skin cancer. She ignores the article as a mere propaganda against the brand. Nonetheless, the next time she goes to the market to purchase sunscreen lotion, she opts for a new brand. In the context of persuasion, this scenario exemplifies ______.
A) the sleeper effect
B) the modality effect
C) the fading affect bias
D) the lowball technique

Answer 1

Answer:

A) the sleeper effect

Explanation:

Natalia decision to opts for a new brand after she reads in a health magazine that the products of this brand cause skin cancer is a scenario of the sleeper effect

Sleeper effect is a effect that occur through human behavior in responses to a persuasive message.

When people are consistently exposed to a certain persuasive speech or message which may be from reading Health magazine such as Natalia did or from other means of advertisement, over time, they start to have a soft spot for the message and start to believe it.