Question

Discuss how Hershey Foods has applied the principles of socially responsible marketing. Also address in your discussion the benefits of having a formal code of ethics and what impact philanthropic and social responsibility has on a company.

Answer 1

Answer:

  Hersheys has made this public access to their code of ethics and values through social media an opportunity to reconfigure consumers perspective over the brand. Initiatives like helping cocoa farmers increase production with less water consumption and in a more sustainable manner, caring for the future of kids reveal the above declared intention.

  Impacts of a regular code of ethics, philanthropy and social responsability on an company could be pointed as, but not strict to: approximating consumers by promoting mutual identification and gaining loyalty on consumption, modifying or altering people´s perspective about the brand, having the possibility of planning interactional or consultional campaigns with the public and maybe even contributing to positively influence the reality of some communities if the investment is really effective and not only for merchandising purpose.