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galina1969 [7]
3 years ago
12

What is a marketing plan and why is it a company's a most important document? What basic elements should be included in a top-do

wn marketing plan? How can small companies use bottom-up marketing to become big companies? List the elements of an advertising plan and an IMC strategy. What is best method of allocating funds for a real estate development? Why? What types of companies tend to use the percentage of sales method? Why?
Business
1 answer:
bonufazy [111]3 years ago
4 0

Answer:

Explanation:

A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:

  • It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
  • It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.

A marketing plan should always have the following:

  • A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
  • Marketing strategy
  • Sales forecast
  • Expense budget.

Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.

The elements of an advertising plan and an IMC strategy:

  • The IMC strategy will be determined by how the marketer makes use of the creative mix.

The creative mix is composed of:

  • The target audience
  • Product concept
  • Communications media, and
  • The message.

The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research

The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.

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What is the function of a bank examiner?
Allisa [31]

Answer:

Explanation:

A bank examiner is highly trained professional who has the mandate of making sure that financial transactions in a bank, such as issuance of loans and savings are carried out legally and in accordance to the laws and regulations of the government. He/she  has a duty of checking whether the bank has complied with consumer protection laws to ensure the welfare of their customers. With these responsibilities, the examiner needs to be proficient with these laws , procedures and regulations

3 0
3 years ago
Read 2 more answers
1. Starbucks has become a phenomenon worldwide, with more than 24,000 stores in more than 60 countries. Sales are great even at
AfilCa [17]

Answer:

Following are the solution to this question:

Explanation:

In point 1:

Starbucks is becoming a worldwide premium brand or popularity symbol for its premium pricing, good quality, as well as the most preferred selection of items. It is a symbol of the West's lifestyle and success. Income activity throughout the developing economies has also been rapid, and a new group of loyal consumers is emerging that values that western lifestyle or accomplishment. They would like to show their achievements and profit from their riches, so this creates a substantial demand for luxury high-end brands like star bucks. That is why Star Bucks were beginning and growing in much less and emerging countries.

In point 2:

It is important to note, that it creates a market on its own, in which it can only cater to specific consumers, which is why so many nations are attempting on just this market. It may lead Starbucks the enter the market and also in particular. If you see the case of foreign nations when Starbucks wasn't an opera.

In point 3:

It would not adjust its company strategy, I wouldn't believe it. An ambitious CEO, Schultz helps Starbucks to expand from 11 stores to over 28,000 in 77 countries, during Schultz's leadership. It found the perfect middle of taking different tactics and enabling local forces to form their brand while maintaining one's key business principles.

Its business is achieved in its strategy of global expansion and international revenue growth. We assume that only the current leader will be moving along its route and concentrating on adjusting to regional target audiences. Specific goals, market research, competitive analytics, selective market entry strategies, funding needs, and strategic growth were two key elements of international marketing strategy.

From its growth rate viewpoint, it's indeed clear that Schultz's management was conscious of all of those variables but implemented these properly. UnderSchultz's leadership, that company's inventory has risen 21,000 % since its initial public offering in 1992. Before changing its strategy, the new leadership will consider all these elements.

7 0
3 years ago
________ business processes are dynamic, nonroutine, long-term business processes such as financial planning, expansion strategi
NNADVOKAT [17]

Strategic business processes are dynamic, nonroutine, long-term business processes such as financial planning, expansion strategies, and stakeholder interactions.

This is further explained below.

<h3>What is business?</h3>

Generally, An organization or entrepreneurial body that engages in commercial, industrial, or professional activity is what we mean when we talk about "doing business."

In conclusion, Business processes that are dynamic, non-routine, and long-term are referred to as strategic business processes. Some examples of strategic business processes are financial planning, growth plans, and stakeholder interactions.

Read more about Strategic business

brainly.com/question/14560905

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3 0
1 year ago
Which of the following is a difference between the financial statements of a merchandising company and a service company?
Nookie1986 [14]

Answer:

The correct option is (B)

Explanation:

Cost of goods sold the cost attributed to goods produced by the organization.  Cost of goods sold is incurred by organizations that manufactures a tangible product. Service firms do not incur any cost on goods sold as they do not need any raw material to manufacture goods.

Cost of goods sold is an expense and not an asset as it is a cost incurred to manufacture assets for the organization.

Therefore, correct option is (B)

6 0
3 years ago
Buzz’s Florida Division is currently purchasing a part from an outside supplier. The company's Georgia Division, which has exces
Ghella [55]

Answer:

correct option is A. $23

Explanation:

given data

variable cost = $27

selling price = $39

variable cost internal transfers = $4

to find out

Georgia would establish a transfer price

solution

we know that Georgia have excess capacity and sales to outsiders  also not affect here even it transfer to florida

and transfer price is variable cost and reduce variable cost

so here

transfer price = variable cost - internal transfers  

transfer price = $27 - $4

transfer price = $23

so correct option is A. $23

3 0
3 years ago
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