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galina1969 [7]
3 years ago
12

What is a marketing plan and why is it a company's a most important document? What basic elements should be included in a top-do

wn marketing plan? How can small companies use bottom-up marketing to become big companies? List the elements of an advertising plan and an IMC strategy. What is best method of allocating funds for a real estate development? Why? What types of companies tend to use the percentage of sales method? Why?
Business
1 answer:
bonufazy [111]3 years ago
4 0

Answer:

Explanation:

A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:

  • It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
  • It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.

A marketing plan should always have the following:

  • A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
  • Marketing strategy
  • Sales forecast
  • Expense budget.

Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.

The elements of an advertising plan and an IMC strategy:

  • The IMC strategy will be determined by how the marketer makes use of the creative mix.

The creative mix is composed of:

  • The target audience
  • Product concept
  • Communications media, and
  • The message.

The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research

The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.

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The ________________________ is the amount for goods and services that the international assignee is expected to spend in the ho
ahrayia [7]

Answer:

home country spendable

Explanation:

The term that is being mentioned in this question is known as home country spendable. Like mentioned, this is income that represents the specific part of the home-country income that the assignee uses in order to pay the day-to-day purchases, unless the cost of the goods/services is higher in the host location, in which case a compensation package needs to be added.

5 0
3 years ago
A marketing manager must decide on the size of the survey sample to be used in order to estimate the proportion of customers who
Andrej [43]

The size of the sample that must be used is 264. The correct sample size is 264. Read below about how to arrive at the sample size.

<h3>What is the sample size that must be used?</h3>

p′ = x / n where x represents the number of successes and n represents the sample size. The variable p′ is the sample proportion and serves as the point estimate for the true population proportion.

Then, it follows that,

p= 30/10 x 88 = 264

Therefore, the correct answer is 264.

learn more about population proportion: brainly.com/question/4300488

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3 0
2 years ago
Lake Corporation is considering the elimination of one of its segments. The segment incurs the following fixed costs. If the seg
77julia77 [94]

Answer:

the amount of avoidable cost associated with the segment is $754,000

Explanation:

The cost associated with the segment to be eliminated including:

- Advertising expense $140,000  

- Supervisory salaries  $300,000  

- Allocation of companywide facility-level costs  $130,000  

- The loss for unsold building (*): $60,000

- Maintenance costs on equipment  $112,000

- Real estate taxes on building  $12,000

The total cost is $754,000

(*) The earning from sold building (book value) = Market value of building $160,000 - Book value of building  $100,000 =  $60,000

3 0
3 years ago
1. Which of the following sequences of events most accurately portrays a real-life scenario? (1 point)
Lyrx [107]
1. Choice (a) is correct. In a real-life labor union strikes, it usually begins with a notice of strike to be sent to an employer within 60 days known as the cooling-off period. Then, labor unions' strikes begin. If they feel that they are ignored by the employer, then picketing happens. Labor unions carry signs and other rally paraphernalia in the premises of the employer informing the public about their sentiments towards the employer. In this case, the employer will ask the labor union to reach an agreement through collective bargaining agreement. 

2. Choice (a) is correct. The management has three tools to use in case of disagreement. These are an injunction, lockout, and hiring replacement workers. An injunction is a judicial order telling the person from doing so. A lockout is a temporary work stoppage or denial of employment. Hiring replacement workers simply mean looking for another competent worker that can do the job of the vacated position.

4 0
3 years ago
Baylor Bank believes the New Zealand dollar will appreciate over the next five days from $.48 to $.50. The following annual inte
Nitella [24]

Answer:

Its dollar profit from speculation over the five-day period will be <u>$208,035.93</u>.

Explanation:

This can be determined as follows:

Assuming Baylor Bank borrow $5,000,000

The borrowing will be converted to New Zealand dollar at the current exchange rate and we will have:

Conversion = $5,000,000 / 0.48 = NZ$10,416,667

The NZ$10,416,667 shall be invested at an annualized based on  New Zealand lending rate of 6.75% over five days. This will produce future value (FV) as follows:

FV of investment = Amount invested * (1 + NZ lending rate)^(5 years / 360 days) = NZ$10,416,667 * (1 + 6.75%)^(5 / 360) = NZ$10,426,121.44

Converting the NZ$10,426,121.44 to dollar at the new rate of $.50 as follows:

New conversion = NZ$10,426,121.44 * $.05 = $5,213,060.72

Amount to repay based on the US borrowing rate = Amount borrowed in USD * (1 + US borrowing rate)^(5 years / 360 days) = $5,000,000 * (1 + 7.5%)^(5 / 360) = $5,000,000 * 1.00100495826555 = $5,005,024.79

Profit = New conversion - Amount to repay = $5,213,060.72 - $5,005,024.79 = $208,035.93

Therefore, its dollar profit from speculation over the five-day period will be <u>$208,035.93</u>.

3 0
3 years ago
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