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galina1969 [7]
2 years ago
12

What is a marketing plan and why is it a company's a most important document? What basic elements should be included in a top-do

wn marketing plan? How can small companies use bottom-up marketing to become big companies? List the elements of an advertising plan and an IMC strategy. What is best method of allocating funds for a real estate development? Why? What types of companies tend to use the percentage of sales method? Why?
Business
1 answer:
bonufazy [111]2 years ago
4 0

Answer:

Explanation:

A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:

  • It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
  • It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.

A marketing plan should always have the following:

  • A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
  • Marketing strategy
  • Sales forecast
  • Expense budget.

Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.

The elements of an advertising plan and an IMC strategy:

  • The IMC strategy will be determined by how the marketer makes use of the creative mix.

The creative mix is composed of:

  • The target audience
  • Product concept
  • Communications media, and
  • The message.

The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research

The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.

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In early 2018 businesses bought more inventory, increasing GDP. What would happen
puteri [66]

Answer:

If a company increases its final goods inventory level, that will increase the country's GDP even if the goods are not sold during the current period (they will be sold in future periods). Increases in inventory level are considered part of Investment component of the GDP.

If the inventories are not sold during the year (2018) and if they continue to be  unsold during part of 2019, that will negatively affect the GDP because fewer goods will be purchased to replenish these inventories and the market price of the goods will also decrease. The market price of goods is determined by the supply and demand. If the supply is much higher than the demand and inventories start to pile up, their price will decrease in order to increase the quantity demanded. If the volume of the goods in inventory is significant enough, this should lower the inflation rate.

4 0
2 years ago
Project A as well as project B require an initial investment of $1,050,000, have a 6-year life, and have expected total cash inf
miss Akunina [59]

Answer:

Proposal A

3.75 years

Proposal B

3.375 years

Explanation:

<u>Proposal A</u>

Payback = 3.75 years

Year     Cash Inflow      Initial Investment Balance   Year Count

0                   0                         1,050,000                        

1                   $280,000           770,000                            1

2                  $280,000           490,000                           2

3                  $280,000           210,000                            3

4                  $280,000           0                                    *3.75

* 1050,0000 / 280,000 = 3.75 years

<u>Proposal B</u>

Payback = 3.375 years

Year     Cash Inflow      Initial Investment Balance   Year Count

0                   0                         1,050,000                        

1                   $350,000           700,000                            1

2                  $3150,000          385,000                           2

3                  $280,000           105,000                            3

4                  $280,000           0                                    *3.375

* ( 3 + ( 105,000 / 280,000 ) ) = 3.75 years

5 0
3 years ago
BEFORE GETTING OUT OF YOUR CAR, AFTER PARKING AT A TWO-WAY STREET CURB, YOU SHOULD:
Semenov [28]

Answer:

C. Look for cars of bicycles on the traffic side of your vehicle.

Explanation:

Safety is always first, for you, and the people around you. To minimize risk of injury, you must check for oncoming cars or bikers.

7 0
3 years ago
Read 2 more answers
Why would having information be a requirement for a purely competitive market?
dusya [7]

Answer:

To no the prices of goods and service and to buy stuff at low prices.

Explanation:

A purely competitive market is a situation where multiplier sellers have homogeneous products. The availability of the information is very important in a purely competitive market in order to decide how many sellers are selling the same product and from where an individual can buy products at low prices. Availability of information means, no seller can earn abnormal profits.

6 0
3 years ago
Which of the following items are allowed when calculating an individual taxpayer's alternative minimum tax?a. Standard deduction
blsea [12.9K]

Answer:

The correct answer is letter "D": All of the above.

Explanation:

Alternative Minimum Tax (AMT) is an action taken by the Internal Revenue Service (IRS) to encourage every taxpayer to pay at least the minimum amount possible out of the income received. This includes a series of deductions that are not limited to <em>standard deductions</em>, <em>personal exemptions, medical and dental expenses, charitable donations, qualified taxing interest, </em>and <em>casualty losses</em>.

6 0
2 years ago
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