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galina1969 [7]
3 years ago
12

What is a marketing plan and why is it a company's a most important document? What basic elements should be included in a top-do

wn marketing plan? How can small companies use bottom-up marketing to become big companies? List the elements of an advertising plan and an IMC strategy. What is best method of allocating funds for a real estate development? Why? What types of companies tend to use the percentage of sales method? Why?
Business
1 answer:
bonufazy [111]3 years ago
4 0

Answer:

Explanation:

A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:

  • It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
  • It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.

A marketing plan should always have the following:

  • A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
  • Marketing strategy
  • Sales forecast
  • Expense budget.

Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.

The elements of an advertising plan and an IMC strategy:

  • The IMC strategy will be determined by how the marketer makes use of the creative mix.

The creative mix is composed of:

  • The target audience
  • Product concept
  • Communications media, and
  • The message.

The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research

The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.

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while shopping grey spend 90% of the money she had if she has $4,500 on shopping what was amount of money spent​
goldenfox [79]

Answer:

$4,050

Explanation:

Grey has $4,500 for shopping.

She spent 90%  while on shopping.

The amount spent = 90/100 x $4500

=0.9 x $4,500

=$4,050

7 0
3 years ago
During this period, people who monitor the U.S. economy were constantly on the lookout for signs of inflation. Explain why infla
Elis [28]

Answer:

GDP is higher than normal

Explanation:

This is a situation where GDP is higher than the usual and it shows that the economy is above the employment level and overly active. The extra gross domestic product leads to an increase in demand for goods and services and that leads to high inflation. The initial sighs include, increase in employment rate, more wages, high demand.

6 0
3 years ago
Jensen was unable to meet a project deadline, and he noticed that his friend was finding it equally difficult to complete the pr
laiz [17]

The perception of Jensen to blame the management regarding the unavailability of resources is a representation of defensive bias.

<h3>What is bias?</h3>

A bias is a partial psychological orientation, which represents favor towards a particular thing or condition.

When someone does want to blame himself for not being able to complete the tasks being assigned, such a person will represent a defensive bias, so that he diverts the blame from himself.

Hence, the defensive bias of Jensen is represented in the situation as aforementioned.

Learn more about bias here:

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5 0
2 years ago
There is no such thing as a free lunch.This statement best reflects the fact that a. consumers are unwilling to pay for a good u
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Answer:  Option B

   

Explanation: Opportunity cost refers to the of loss of profit when an individual or firm chooses one alternative over other.

The statement in the given case, depicts the opportunity cost one has to pay of using the scarce resources  that could be sued on different alternatives.

The lunch is never free depicts that one could have used it in other alternatives that may have produced some economic benefits.

Hence, the correct option is B.

6 0
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What is the most important function of a leader within an organization
Vitek1552 [10]

Answer:

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Explanation:

7 0
3 years ago
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