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galina1969 [7]
2 years ago
12

What is a marketing plan and why is it a company's a most important document? What basic elements should be included in a top-do

wn marketing plan? How can small companies use bottom-up marketing to become big companies? List the elements of an advertising plan and an IMC strategy. What is best method of allocating funds for a real estate development? Why? What types of companies tend to use the percentage of sales method? Why?
Business
1 answer:
bonufazy [111]2 years ago
4 0

Answer:

Explanation:

A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:

  • It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
  • It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.

A marketing plan should always have the following:

  • A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
  • Marketing strategy
  • Sales forecast
  • Expense budget.

Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.

The elements of an advertising plan and an IMC strategy:

  • The IMC strategy will be determined by how the marketer makes use of the creative mix.

The creative mix is composed of:

  • The target audience
  • Product concept
  • Communications media, and
  • The message.

The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research

The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.

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You have borrowed $28,000 at an interest rate of 12% compounded annually. Equal payments will be made over a four-year period, w
Sloan [31]

Answer:

A = 28000 [\frac{0.12 (1.12)^4}{(1.12)^4 -1}]

A = 28000 [\frac{0.12*1.574}{1.574-1}]

A=28000*0.3292 = 9218.564

So then the annual pay would be $ 9218.564 for this case

Explanation:

For this question we can use the Equivalent annual value (A) given by the following expression:

A = PV [\frac{i (1+i)^t}{(1+i)^t -1}]

Where PV = 28000 represent the pesent value

i = 0.12 since the rate is yearly

t = 4 since we have 4 years to pay

So then we have everything to replace and we got:

A = 28000 [\frac{0.12 (1.12)^4}{(1.12)^4 -1}]

A = 28000 [\frac{0.12*1.574}{1.574-1}]

A=28000*0.3292 = 9218.564

So then the annual pay would be $ 9218.564 for this case

And this amount would be paid each year in order to pay all the money after 4 years.

6 0
3 years ago
Toyota and Honda both have the capabilities to build cars of high quality at relatively low cost and their products regularly be
Liono4ka [1.6K]

Answer:

Rare

Explanation:

VRIO Analysis is an analytical technique for the evaluation of company's resources and thus the competitive advantage. VRIO comes from the initials of the evaluation dimensions: Value, Rareness, Imitability, Organization.

A resource is rare simply if it is not widely possessed by other competitors. When a firm has valuable resources that are rare in the industry, they are in a position of competitive advantage over firms that do not have the resource.

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2 years ago
Can someone plz answer I got a bunch of work to do and if I don't finish I'll fail my freshman yr
Assoli18 [71]
Wow, That's tough..... I'll help. 1, A. Income.  2, D. Soil.  3, D. Resources. I hope this helped. :)
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delegation is the transfer of responsibility for the performance of an activity to another person quizlet
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Delegation is the transfer of responsibility for the performance of an activity from one individual to another while retaining accountability.

Maryland Nurse Practice Act: "The nurse may delegate the responsibility to perform a nursing task to an unlicensed individual or a certified nursing assistant.

Definition of delegation. The process of delegating the responsibility and authority to perform a task to another person who takes on that authority and responsibility. The delegator continues to be responsible for the task.

Delegation refers to transferring responsibility for a particular task from one person to another. From an administrative point of view, delegation occurs when a manager assigns a specific task to an employee.

Authority is the ability to perform a job in a particular role. Responsibility pertains to reliability, reliability, and commitment to work performance.

Learn more about accountability here: brainly.com/question/980342

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A bond used as bail in a criminal case is which type of contract? letter of credit informal contract negotiable instrument forma
mihalych1998 [28]

Formal contract.

A bond is a contract of <em>recognizance </em>meaning the person agrees to follow certain conditions, such as appearing back in court when summoned.

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