In cognitive dissonance, once feels inferior that id there is this imbalance feeling that one has in which they do, say or think things that usually do not fit with our already made traditions, beliefs, opinions or values, and mostly we are uncomfortable as a result of it.
It is simply known to be Inconsistency between beliefs and its action lead to mental stress of that individual.
Basically, the effect is that Europe could be facing the sun or away from the sun. when its close to the sun its hot. when its far away from the sun its cold.