Answer:
The correct answer is: Demographic.
Explanation:
To begin with, the term <em>''segmentation''</em> in the field of marketing, refers to the procedure of grouping the people into common groups according to their shared characteristics. Moreover, this procedure is done in order to make it easier for the company to understand to which market is the company addresing and who are they consumers.
To continue, there are many segmentation approaches, however the one used according to the age of the audience is the <em>''demographic segmenation''</em>, that focuses in the consumers' demographic variables such as age, sex and gender, assuming that their similar profiles will exibit similar purchasing patterns.
Answer:
The correct answer is True.
Explanation:
Product differentiation is a competitive strategy that aims to make the consumer perceive the good or service offered by a company differently from those of the competition.
The cost leadership strategy is to find and maintain a low cost position compared to the competition, this will allow the company to obtain higher returns than the industry average.
There is a relationship between the cost leadership strategy and the possession of a high market share, this is because having a high market share allows the appearance of economies of scale and economies of experience, both contribute to reducing unit costs.
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