If a customer purchases Charmin bath tissue at a price that is higher but of the same quality as a generic brand, Charmin has established brand equity with the customer.
What does "brand equity" entail?
A marketing term for a brand's value is "brand equity."Consumer experiences and perceptions of the brand determine that value.Positive brand equity indicates that people value a brand.
What is a brand when multiple products are sold under the same name?
Umbrella branding, also known as family branding, is a marketing strategy in which a single brand name is used to sell two or more products that are related to one another.Companies with positive brand equity (the value of a brand in a particular market) typically employ umbrella branding.
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Answer:
Ally Bank is emphasizing the Empathy dimension of service quality
Explanation:
Empathy -
It refers to the practice of providing proper attention and help to consumers , is referred to as empathy .
In companies these practice is done in order to help the consumers in the best possible manner , which will in turn help the company with good feedback and profit .
Hence , from the given scenario of the question ,
The correct answer is empathy .
Answer:
$60,000,000
Explanation:
Market value is simply defined as the price an asset would fetch in the marketplace, or the value that the investment community gives to a particular equity or business.
Formula for market value is given as
Company's Share × Current Market price per share.
Therefore, given that
Numbet of shares = 3,000,000
Price of share = $20
Then, MV = 3,000,000 × 20
= $60,000,000
