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Over [174]
4 years ago
5

Charlotte loves her mom's edible cookie dough recipe, and she assumes everyone else will too. She starts a cookie dough business

. Charlotte views promotion, such as advertising and personal selling, as the most important activities needed to sell her product. She figures that consumers only have to learn about her product before becoming loyal and steadfast customers. What type of orientation does Charlotte seem to embrace
Business
1 answer:
melamori03 [73]4 years ago
5 0

Answer:

Sales orientation

Explanation:

Sales orientation refers to trying to sell the products that you know how to produce instead of the products that customers need. This type of marketing approach was very common during the 1920s to early 1950s, where large manufacturing companies based their marketing strategies on promotional events, specially large discounts, instead of caring about what would satisfy their customers' needs.

Charlotte probably loves her mom's cookie dough and since she truly believes that anyone who tries it will also love it, then she should sell it. The problem with this approach is that Charlotte hasn't thought about what are her potential customers' needs and wants. Even if they like the edible cookie dough, will they buy it? Does edible cookie dough satisfy anyone's needs?  

Some people argue that effective marketing will create a need even if it didn't exist, Steve Jobs was the most notorious supporter of that idea, but how many people have created products that changed the world more than once? Will edible cookie dough be so fantastic that it will change its customers' lives?

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Suppose the spot exchange rate for the Canadian dollar is Can$1.12 and the six-month forward rate is Can$1.14.
andreyandreev [35.5K]

Answer:

Explanation:

Given that:

a)

1$ = Can $1.12

It takes a value of 1 U.S dollar to have 1.12 Canadian dollars.  This signifies that the U.S dollar is worth more than Canadian dollars.

b)

Assuming that the absolute Purchasing Power Parity PPP holds,

Since 1$ = Can $1.12, the cost  in the United States of an Elkhead beer, if the price in Canada is Can$2.85 can be determined to be:

= \dfrac{2.85}{1.12}

= $2.545

c)

Yes, the U.S. dollar is selling at a premium relative to the Canadian dollar.

This is because we are being told that the spot exchange rate for the Canadian dollar is Can $1.12 & in six (6) months time the forward rate will be Can $1.14.

d)

The U.S dollar is expected to appreciate in value because it is trading at a premium in the forward market.

e)

Canada has higher interest rates. This determined by using the formula:

= \dfrac{(\dfrac{Fwd}{Spot }-1)}{n}

where; n= numbers of years = 6 month/12 month = 0.5 year

Then;

=\dfrac{(\dfrac{1.14}{1.12 }-1)}{0.5}

= \dfrac{(1.0178-1)}{0.5}

= \dfrac{(0.0178)}{0.5}

= 0.0356

= 3.56%

6 0
3 years ago
If your business is not efficient, where will your numbers fall on the Production Possibility Frontier?
Sergeeva-Olga [200]

Answer:

Inside the Production Possibility Frontier.

Explanation:

PPF is a curve that shows the various combination of 2 goods that an economy produces when resources are fixed. Thus, any point or bundle inside the production possibility frontier shows inefficiency in the production while the point on the production possibility frontier shows the efficient production from the available resources. But, the point outside the PPF exhibits a non-achievable point.

8 0
3 years ago
What is a professional organization affiliated with human resource management?
astra-53 [7]

HR organizations, mainly.

For more help under this topic, you should visit this link:

<u>https://www.google.com/search?q=What+is+a+professional+organization+affiliated+with+human+resource+management%3F&rlz=1C1CHBF_enUS777US777&oq=What+is+a+professional+organization+affiliated+with+human+resource+management%3F&aqs=chrome..69i57.322j0j7&sourceid=chrome&ie=UTF-8</u>

<u>(just copy and paste it into link bar)</u>

hope this helped

7 0
3 years ago
Why is the shape of the production possibilities frontier (PPF) often curved instead of straight? The productive efficiency of a
Dmitry_Shevchenko [17]

Answer:

The correct answer is: Typically, some resources are better suited for producing one good than another, which means that there are diminishing returns when moving such resources away from producing what they are best suited for.

Explanation:

A production possibility curve shows the different combinations of two goods that can be produced using all the given resources. Since resources are scarce, to increase the production of one good we need to decrease production of the other.  

But resources are specialized and cannot be perfectly substituted between their two uses. So as we go on increasing production of one good the opportunity cost of sacrificing its alternative goes on increasing.

Because of this increasing opportunity cost the shape of the frontier is downward sloping, bent outwards and concave to the origin.

4 0
3 years ago
Alpha has $40,000 of capital per worker, while Beta has $5,000 of capital per worker. In all other respects, the two countries a
VladimirAG [237]

Answer:

<u>lower return </u>

Explanation:

an additionl unit of capital will have a <u>lower return</u>  in Alpha compared to Beta

The diminishing return theory explains that if a factor is added, while the other remains the same, the return for each additional quantity added will be lower. So if both countries have the same amount of factor, Alpha adding more capital will not have the same return as doing it in Beta

ΔCapital/(40,000 + labor + land)  <   ΔCapital/(5,000 + labor + land)

That's because the divisor ir greater in Alpha it is required a higher amount of capital to produce the same return.

5 0
3 years ago
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