Question

Some universities offer online degree programs, competing with traditional colleges based on the convenience of taking online courses. These online programs are most likely pursuing which macro strategy?

Answer 1

Answer: Locational excellence

Explanation: Locational excellence involves having an extremely good physical location or online presence. This is a macro strategy method of achieving excellence.

In this case, It is very important for the degree programs on the site to have a strong online presence and function well enough that they can compete with degrees offered at traditional universities. These sites should also be aesthetically appealing, convenient, garner student interest, and work well enough that they entice potential students to consider studying online using these sites. It is in this way that colleges offering these online degrees can achieve locational excellence.