1)The lifestyle of a consumer will influence on his behavior and purchasing decisions. For example, a consumer with a healthy and balanced lifestyle will prefer to eat organic products and go to specific grocery stores, will do some jogging regularly (and therefore will buy shoes, clothes and specific products),
2)Cultural trends or “Bandwagon effect” are defined as trends widely followed by people and which are amplified by their mere popularity and by conformity or compliance with social pressure. The more people follow a trend, the more others will want to follow it.
3)The membership groups of an individual are social groups to which he belongs and which will influence him. The membership groups are usually related to its social origin, age, place of residence, work, hobbies, leisure, etc..
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<span>·
</span>Ordinary Americans inspired New Deal because of
these aspects; they created jobs and the unemployment dropped from 25% to 14%,
they also restored confidence in the banking system. They Gave people hope with
his confidence and his fireside chats and created agencies that have prevented
another Depression (FDIC, Social Security).
<span>·
</span>The reason why their progress is hinder is because
of negative aspect like; the raised taxes to pay for programs, deficit spending
- country went into debt and some of his programs (AAA, NIRA) declared
unconstitutional. The New Deal did not
end the Depression - preparing for WW2 did.
Minorities left out of many ND programs.
