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defon
3 years ago
9

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding

strategy is best for you?
Business
1 answer:
FinnZ [79.3K]3 years ago
3 0

Answer:

You should focus on clicks.

Explanation:

Pay per click (ppc) advertising is all about getting the most out of your budget.  Many companies often just throw lots of money at their keywords in the hope of making a return. Before we look at specific bidding strategies, it’s important to understand what you are trying to achieve from PPC advertising.

Their automatic cost per click option gives Google control over your bids and optimises them for you automatically. Based on your daily campaign budget, Google will increase or decrease your bids in order to get the most clicks. This is ideal for both beginners and advanced users as it allows Google to utilise its own data to set the maximum cost per click.

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Suppose the rate of return on short-term government securities (perceived to be risk-free) is about 5%. Suppose also that the ex
Natalka [10]

Answer:

The expected rate of return on the market portfolio is 14%.

Explanation:

The expected rate of return on the market portfolio can be calculated using the following capital asset pricing model (CAPM) formula:

Er = Rf + B[E(Rm) - Rf] ...................... (1)

Where:

Er = Expected rate of return on the market portfolio = ?

Rf = Risk-free rate = 5%

B = Beta = 1

E(Rm) = Market expected rate of return = 14%

Substituting the values into equation (1), we have:

Er = 5 + 1[14 - 5]

Er = 5 + 1[9]

Er = 5 + 9

Er = 14%

Therefore, the expected rate of return on the market portfolio is 14%.

7 0
3 years ago
You have been appointed head of marketing for Barry's Younique Yachts. Barry, the CEO, is interested in determining whether offe
Zielflug [23.3K]

Answer:

that he should reduce his prices. Yachts are luxury goods and therefore exhibit a high price elasticity of demand. Thus, reducing prices would increase revenue.

Explanation:

Luxury goods usually have a high elasticity of demand when compared with necessity goods which are highly inelastic.

An elastic demand means that a change in price would have a considerable impact on quantity demanded.

Therefore, if the price of the yachts which is a luxury good with high elasticity is reduced, demand for yachts would increase and revenue would increase.

7 0
2 years ago
Recher Corporation uses part Q89 in one of its products. The company's Accounting Department reports the following costs of prod
DedPeter [7]

Answer:

Recher Corporation:

a) Financial impact of buying part Q89:

i) Relevant costs for In-house production of part Q89 are the avoidable costs:

Direct materials - $7.60

Direct labour - $4.20

Variable overhead - $8.30

Supervisor's salary $3.20

Avoidable general overhead - $0.81

Avoidable cost = $24.11 per unit

Total = $24.11 x 6,200 = $149,482

ii) Relevant cost of buying outside equals outside price minus additional segment savings = (6,200 x $27) - $15,600 = $151,800

When i) is compared with ii), it shows that it would cost more to buy outside ($151,800) than to produce the part in-house ($149,482).

b) The alternative the company should choose is to produce in-house.

Explanation:

a) The avoidable general overhead of $0.81 was obtained by dividing $5,000 of general overhead by 6,200 units, i.e. $5,000 / 6,200.

b) The depreciation for the special equipment is not included as it is not relevant.  It must be incurred no matter the option chosen.

c) The relevant cost of buying the part outside was reduced by $15,600 since this amount would be realized as additional margin with the choice.

d) |n making cost decisions, relevant and avoidable costs are considered.  Any cost that will be incurred notwithstanding the choice made is not relevant.  Such costs are unavoidable.  For example, the depreciation on the equipment.

5 0
2 years ago
An investment banker has recommended aâ $100,000 portfolio containing assetsâ B, D, and F.â $20,000 will be invested in assetâ B
soldier1979 [14.2K]

Answer:

β = 1.45

Explanation:

The beta of the portfolio is defined as an average of the betas (β) of each asset within the portfolio weighted by their respective invested amounts (A):

A_{P}* \beta_{P} =A_{B}* \beta_{B} +A_{D}* \beta_{D} +A_{F}* \beta_{F} \\\beta_{P} =\frac{20,000 * 1.5 + 50,000*2.0 +30,000*0.5}{100,000}\\\beta_{P} = 1.45

The beta of the portfolio is 1.45

8 0
3 years ago
Many organizations are concerned about the rising cost of employee benefits and question their value to the organization and to
shepuryov [24]

Answer:

Benefits that are of most prominent incentive to the employees and to the organization are as per the following:  

  • The employees are obligated to get benefits that are variable and are a piece of salary bundle. These can incorporate house lease remittance, travel recompense, training stipend and advancement of the worker youngster and so forth.  
  • Health, life and handicap benefits likewise to be incorporated into the salary. Phone recompense if the activity requires making a great deal of calls to different clients.  
  • The firm ought to likewise give paid leaves and occasions to the employees to reproduce and revive their psychological capacity.

4 0
3 years ago
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