You haven't given any statements to choose from, but I can explain why paid search results are effective.
Paid seach results market to consumers that are interested in the product or similar products. These consumers are more likely to buy the product, since they are searching for a similar term. Paid search results can reach many people in very little time, and their resulting marketing benefits are almost instantaneous.
There are no statements to choose whether true or false, but I will explain why paid search advert is very effective in marketing.
Explanation:
Paid search advert is a type of digital marketing that explores google and Bing platforms to help advertisers showcase their product or service in forms called Ads on their search engine result pages. In paid search Ad, the advertiser only pays per click (when someone clicks on your Ad).
Paid Advertising is a very valuable marketing method for the following reasons
It helps drive relevant traffic to the advertiser's website
The results that Paid search advert yields is measurable being that the from the report you can see number of clicks, cost of clicks and sales generated from this click. This helps one budget better.
Brand recognition and appreciation: when visitors search for specific keyword and your ad (product or service) is listed, they get to see it, there is no guarantee that they will click it, but the more they see it the more it registers in their minds.
Option(B) i.e., social engineering is the correct option to the question.
Explanation:
The following option is correct because social engineering is the type of attack in which the criminals tricks the computer users to disclose the confidential data or information. Criminals or hackers use this trick because by this they can easily take advantage of your confidential information or corporate secrets.
