Your question is missing the options. I've found the complete question online. It is as follows:
We tend to assume people are responsible for their own troubles because our way of life in the United States emphasizes:
a. collective goals.
b. individualism.
c. tradition.
d. relying on luck.
Answer:
The correct answer is letter B. individualism.
Explanation:
Individualism is an ideology that emphasizes the worth of the individual over the collectivity. Societies based upon this belief tend to greatly oppose external interference, defending the individual's right to be herself, to pursue her own interests, and to be independent. A downside of such belief, however, is society's tendency to blame individuals for their own troubles. Since people are free to act and pursue whatever they wish, it is easy to see their problems as nothing but results of their own actions and decisions.
It is known as a positive motivation as it is where a person
motivates in a way that he or she expects rewards to be gained, it could be
pictured above as having to know the listeners’ value and appealing to their
values is a way of having a reward to self for it has been able to provide the
needs of other people in which is a rewarding thing to receive.