It is known as a positive motivation as it is where a person
motivates in a way that he or she expects rewards to be gained, it could be
pictured above as having to know the listeners’ value and appealing to their
values is a way of having a reward to self for it has been able to provide the
needs of other people in which is a rewarding thing to receive.
"The United States Department of Defense is an executive branch department of the federal government charged with coordinating and supervising all agencies and functions of the government concerned directly with national security and the United States Armed Forces." - wiki
