Question

When a focus group deals with a potentially sensitive topic, which of the following statements about providing confidentiality to focus group participants is correct?
- If group members know each other confidentiality is not an issue.
- Using pseudonyms in reports removes the concern about any confidences shared in the group.
- The researcher cannot control what participants repeat about others outside the group.
- If group participants sign confidentiality agreements, the researcher can guarantee confidentiality.
- The researcher cannot control what participants repeat about others outside the group

Answer 1

Answer:

- The researcher cannot control what participants repeat about others outside the group.

Explanation:

When a focus group deals with a potentially sensitive topic, the statement that is correct about providing confidentiality to focus group participants is the researcher cannot control what participants repeat about others outside the group. Focus groups are used in marketing. They are formed by six to ten people and they usually discuss a product before it is launched. When a sensitive topic is discussed the researcher cannot ensure confidentiality to the participants, he cannot prevent participants from talking outside the group.