Home knowledge is the personal domain of urban and rural people. It is a major asset that they invest in the struggle for survival, food production, provision of shelter or gain control over their lives. Today, many local knowledge systems are in danger of extinction.
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●Adopting a mission to create and sustain social value (not just private value).
●Recognizing and relentlessly pursuing new opportunities to serve that mission.
•Engaging in a process of continuous innovation, adaptation, and learning.
●Acting boldly without being limited by resources currently in hand, and
•Exhibiting heightened accountability to the constituencies served and for the outcomes created.
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