Question

In the BCG matrix, ________ are low-share businesses and products in a market that is not expected to grow. They may generate enough cash to maintain themselves but do not promise to be large sources of cash.

Answer 1

Answer:

dogs

Explanation:

The Boston Consulting Group (BCG) matrix divides product portfolio into four main groups:

1. Dogs: Do not generate large amounts of cash and have a small market share or slow growth.  
2. Question marks: low cash generation but high market growth rate, it is unknown if they will be successful and profitable or not.
3. Stars: generate a lot of cash, and their sales and market shares grows steadily.
4. Cash cows: generate a lot of cash but their sales aren't growing, usually products that are at their maturity stage.