Question

. Name some companies that you think could succeed today with a globalization strategy and explain why you selected those companies. How does the globalization strategy differ from a multidomestic strategy?

Answer 1

The correct answer to this open question is the following.

The companies that I think could succeed today with a globalization strategy are Target and Wholefoods. These two supermarket chains are very successful in the United States and are the kind of grocery stores that can compete in international markets in México and South America, where people are already familiar with these concepts because Walmart has a large presence there.

The globalization strategy differs from a multidomestic strategy in that in globalization, the companies open businesses in other countries maintaining the same kinds of operations and models that they use in their native country. In the case of multidomestic companies, they change, adjust, or adapt part of their operation to fit in the consumers' likes in every country.