Answer: Marketing Era
Explanation:
The Marketing Era is one of the so-called eras of Marketing which defined how producers related to customers and hence try to show how marketing has changed over the years.
In the Marketing Era
, the focus of producers was to give the customers items they actually needed and wanted so that instead of having to convince customers to buy goods that the company made which the customers may not have wanted, by making what the customer actually wanted, they would not have to spend so much on convincing them.
Answer:
The item is identifiable and lacks physical substance.
Explanation:
Intangible asset: Intangible asset is that asset which cannot be seen or even touched. It has no physical existence.
Example: Goodwill, patents, trademarks, copyrights and other intellectual properties
In these types of assets, amortization is charged instead of depreciation.
It neither used for production, nor its gains any scientific or technical knowledge, and its value neither measure reliability
Hence, option a is correct
Answer:
Marketing and distribution of a variety of products
Explanation:
Marketing refers to a business function whereby a marketer advertises and promotes goods and services with an objective to increase sales and at the same time ensure customer satisfaction. Marketing mix refers to essential marketing components for effective marketing.
Marketing mix comprises of product, place, price and promotion.
Distribution refers to activities which are aimed at making products available in the right markets at the right time and utilizes various channels of distributions such as retailers, wholesalers, intermediaries, etc.
In the given case, Starbucks, the renowned coffee maker, has formed alliances or collaborations so as to extend and strengthen their business. These strategic alliances help Starbucks create an effective distribution network and wide-reach marketing which subsequently helps in efficient operations and profitability.
The correct answer is work specialization. This is also
known as division of labor in which this is being referred in regards with the
degree of an organization that are likely to have a division of individual task
into separate jobs.
