If a firm's pages are not near the top of query results, customers may never discover its website. This has led to _____ becomin
g a critical function for many marketing organizations. a. last mile access
b. geotargeting
c. outsourcing content
d. adjacency
e. search engine optimization
Search Engine Optimisatization (SEO) is the process of improving the visibility of a website with on the web. By providing high quality and relevant content for a website organic/unpaid traffic can be increased as the website will appear at the top of the query results of a web search engine. SEO involves the use of keywords that are likely to be used by clients when they query a search engine such as Google. These keywords help a website to improve its rankings and appear at the top of the search results. This is a critical function in marketing organizations as it directs the target customers to the website.
Ollie’s thesis may not be backed up as reliably as he might wish. A backup program may pass over a file that is currently open for writing, as the state of the data in such a file may be indeterminate.
