The correct choice from the given options is <u>"market targeting".</u>
When we have segmented the market, by isolating it up into little sections. Presently, we should focus on those segments we can serve most proficiently and successfully: Market Targeting. This is the second step of setting up a showcasing technique.
In surveying market segments, a firm ought to think about three factors. These are:
The segment size and growth
The segment structural attractiveness
The company objectives and resources.
With a specific end goal to assess segments, the organization needs to gather and break down significant information first. This information may incorporate data on current portion deals, development rates and foreseen profitability of segments.
