The need of recognition is the first step of the buying process, according to marketing research. This step, also called problem identification, occurs when a person finds an unmet need or want. In other words, taking the example, we could say that every home owner, when Halloween comes, is facing the unmet want of purchasing candy corn to give to children; a want they do not have during the year given the particularity of the date.
Egocentric thinking is where a person does not understand a situation from another person's point of view. This is normal in children age 2-7 who are in the pre-operational stage. it makes a person not to consider other people's feelings and becomes self-centered.
