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PtichkaEL [24]
3 years ago
12

Bart's Appliance Center owner Ron Bart feels that his organization has access to a great deal of information generated both insi

de and outside the firm, but much of this information is presently going to waste. Apparently, Bart needs to develop aA) marketing research focusB) marketing knowledge bankC) marketing information systemD) marketing strategyE) data-gathering system
Business
1 answer:
leonid [27]3 years ago
6 0

Answer: (C) Marketing information system

Explanation:

The marketing information system is one of the important tool that helps the managers in an organization for making various types of desc ions regarding the development and the promotion of the product.

The marketing information system is basically define as the structure of the method in an organization that helps in the analysis of the data and then represent the information more efficiently.

The information related to the marketing is formally analyzed , stored and also distributed according to the requirement in an organization.

Therefore, Option (C) is correct.  

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Windsor Company took a physical inventory on December 31 and determined that goods costing $191,500 were on hand. Not included i
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Answer:

$237,630

Explanation:

Windsor report as its December 31 inventory:

= Inventory in hand as per physical count + Goods purchased from P corporation under FOB shipping basis + Cost of goods sold to A company under FOB destination basis

= $191,500 + $24,510 + $21,620

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Search marketing involves placing _____ on the organic results page of search engines.
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3 years ago
Cotrone Beverages makes energy drinks in three flavors: Original, Strawberry, and Orange. Company is currently operating at 75 p
irina [24]

Relevant Information:

The relevant information is as under:

Segmented income statements appear as follows:

Product                                    Original  Strawberry  Orange

Sales                                     65,200   85,600          102,400

Variable costs                     (44,000)   (77,200)  (80,200)

Contribution margin              21,200     8,400    22,200

Fixed costs allocated                (9,400)    (12,000)   (14,200)

Operating profit (loss)       11,800      (3,600)      8,000  

Answer:

The product not be closed because it is generating net cash flows of ($3,060), which will generate loss for the organization. The better option would be to not abandoning the manufacturing of Strawberry.

Explanation:

Relevant costing says that any savings or losses are relevant if it satisfy following three conditions:

  1. Is a cash flow.
  2. Future related (Not arising due to Past bindings).
  3. Differential or Incremental in nature.

Its crystal clear that any inflows and outflows that are considered would be cash in nature, not related to past events it must be arising as a consequence of taking the decision whose consequences are we considering now, I mean it must arise in future due to the decision made which are considering. The last condition is the concept of differential that lies in the heart of relevant costing and is easily understood by following the following steps:

Step 1: What are the losses or savings if we don't make decision?

Step 2: What are the losses or savings if we make the decision?

Step 3: The difference between step one and two is differential or incremental cost.

Here we learned that relevant cost arises if we take the decision (closing manufacturing of Strawberry), and it doesn't arises if we don't take the decision (not abandoning manufacturing of  Strawberry).

Relevant costs associated with the decision are as under:

                                                    Step 1              Step 2        Step 3

                                            Make Decision    If we Don't Differential

Revenue loss                             (85,600)               -          (85,600)

Variable Costs Savings              77,200                 -            77,200

Fixed costs Savings (W1)             5340                   -              5340

Operating Profit                                                                   (3,060)

Working1: Fixed costs Savings

Total Fixed costs =21400+12000+14200 = $35,600

The saving is 15% of the total fixed cost and is as under:

Fixed costs Savings = $35,600 * 15% = $5340

Note:

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