Question

Bart's Appliance Center owner Ron Bart feels that his organization has access to a great deal of information generated both inside and outside the firm, but much of this information is presently going to waste. Apparently, Bart needs to develop aA) marketing research focusB) marketing knowledge bankC) marketing information systemD) marketing strategyE) data-gathering system

Answer 1

Answer: (C) Marketing information system

Explanation:

The marketing information system is one of the important tool that helps the managers in an organization for making various types of desc ions regarding the development and the promotion of the product.

The marketing information system is basically define as the structure of the method in an organization that helps in the analysis of the data and then represent the information more efficiently.

The information related to the marketing is formally analyzed , stored and also distributed according to the requirement in an organization.

Therefore, Option (C) is correct.