Question

A typical company's strategy is often both ______, meaning that it plans ways to improve the company's competitiveness, and ______, meaning that it responds to unforeseen market conditions.

Answer 1

Answer: Proactive , reactive

Explanation:

In terms of business,proactive strategy is the method in which expected business opportunities are considered along with focus on future planning for resolving issue and facing competition.

Reactive strategy works for unpredictable events or situation after it takes places or happens. Planning of such strategy are comparatively less beneficial than provocative.  

Thus, the companies usually tend to include proactive as well as reactive strategy to their task and working to deal with expected and unexpected events.