__________ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirabl

Question

aleksandrvk [35]

3 years ago

5

__________ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirabl

e understanding of the firm's offerings relative to competitors' offerings.

Business

1 answer:

Fed [463] · Answer 1 · 2022-01-13T09:50:09+03:00

Answer:

Positioning

Explanation:

<u>Positioning</u> involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirable understanding of the firm's offerings relative to competitors' offerings.

Positioning has to do with the consumer's perception of a brand or product in relation to competing brands or products. Market positioning refers to the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way from that being offered by competitors.