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Here are Six essential steps for developing consistent brand messages.
1. Get your facts straight – Do your homework. Make sure that the messages are accurate, grounded in data.
2. Remember Context is important – Does each message fit the strategy and mission of the organization, product or service? Don’t use gratuitous statements just because they may be popular at the time. For example who wouldn’t want to be green right now? Don’t just say you are green, if you chose to say it make sure it is accurate.
3. Create clear compelling rationale for the messaging strategy. When possible support the rationale with insights or other data.
4. Connect the stakeholders – Make sure the messages, promises, and benefits are appropriately vetted through the organization to ensure that all stakeholders are aware and able to deliver on any direct or implied promises to the consumer.
5. Test it. Show the copy or concept to unbiased target audience members. Are there subtle nuances you didn’t anticipate? It’s easy for marketers to assume the audience
6. Solicit feedback from touch points within the organization. For example customer service centers, front line staff etc. Use the feedback to improve future communications.
Answer:
b. cultural relativism
Explanation:
Cultural relativism refers to the ideology that what applies to current situation do not necessarily apply to another situation also.
As in the given instance the Shangrilah Sandals make grease payments in their own country as it is a developing country, but do not practice the same in another country called US as it is a developed country.
As the income of people in that country is high they do not believe in taking or accepting grease payments.
Thus, the correct option is:
b. cultural relativism
The answer is adopting bylaws. In addition, unlike the articles of incorporation the bylaws are not public records and classically do not have to be gather in a line with any governmental unit. The bylaws will be accepted by the directors of the corporation at their first board meeting or accepted by the deed of incorporator and then accepted at the first board conference.
Answer: Please see Explanation for answer.
Explanation:
January 01, 2021:
Cash Debit 44,221
Bonds Payable Credit 44,221
Since the bonds were sold at a discount, the entry to record the first interest payment (using straight line amortization of the premium) would be:
Interest expense ($44,221× 6% × 6months/12months ) = $1,326.63 =$1,327
Cash is given as ($50,000 × 5% ×6months /12months) = $1,250
June 30, 2021:
Interest Expense Debit---$1,326.63 Bonds Payable Credit $77
Cash Credit $1,250
