This unique set of associations that consumers will make with the Jeep brand is referred to as brand image
.
Option C
<u>Explanation:
</u>
Marketing branding analyzes and designs the image of a brand throughout the market. For sales and marketing, it is important to develop a good connection to the target market. The commodity, its appearance, quality, and labelling, etc. are the measurable aspects of brand management.
Brand Image is an idea or perception that consumers create in their head within a certain period of time about a specific brand. The brand image can be characterized as the vision and interaction of current and potential customers with the brand. The company photo ultimately fills the customer's mind. Brand image can be similar or completely opposite to brand identity.
Answer:
False
Explanation:
Illiquidity in the context of a business refers to a company that does not have the cash flows necessary to make its required debt payments, although it does not mean the company is without assets.
Answer:
The Implementation Phase
Explanation:
A marketing plan refers to a a future course of action relating to marketing tactics a firm is planning to employ and specifies the goals and objectives which are to be achieved. It provides direction and guides marketing efforts in a single direction i.e towards attainment of marketing objectives.
A strategic marketing plan is an in-depth marketing plan which specifies the long term marketing strategies, the markets in which the firm shall compete, the target customers and the means to attain marketing goals.
Such a plan incorporates the following phases:
- Analysis : It means situational analyses and assessing organizational strengths and weaknesses and matching them with environmental threats and opportunities.
- Planning: This involves conducting marketing research and product testing and also planning for the price, promotion and distribution of products.
- Implementation: It refers to putting the plans into action and placing the products in the market based upon the distribution channel and markets planned for in previous stages.
- Control: This refers to analyzing sales, profit margins and customer satisfaction. Measuring the deviations against figures as anticipated and making necessary modifications in the marketing strategy accordingly.
In the given case, the video game company had planned well w.r.t it's joint venture and strategy but failed to implement it effectively. This points to the company failing at the implementation phase of the strategic marketing process.
Answer:
Option (b) is correct.
Explanation:
In 2010,
Real GDP = 600,000
Population = 5,000
Real GDP per person:
= Real GDP ÷ Population
= 600,000 ÷ 5,000
= 120
In 2011,
Real GDP = 636,480
Population = 5,200
Real GDP per person:
= Real GDP ÷ Population
= 636,480 ÷ 5,200
= 122.4
Growth rate of real GDP per person during the year 2011:
= [(Real GDP per person in 2011 - Real GDP per person in 2010) ÷ Real GDP per person in 2010] × 100
= [(122.4 - 120) ÷ 120] × 100
= (2.4 ÷ 120) × 100
= 0.02 × 100
= 2%
It was seen from the data available on the world bank that the United states real GDP per person is growing at an average rate of 2% between 1910 and 2010.
Hence, the Growth rate of real GDP per person during the year 2011 is about the same as average U.S. growth over the last one-hundred years.
Answer:
C. the money supply to fall.
Explanation:
According to my research on economics, I can say that based on the information provided within the question an increase in currency holdings will cause the money supply to fall. This is because if people begin to hold this causes the cash flow to decrease and money supply decreases because of the low cash flow.
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