Answer:
To eliminate bias when they're making a decision.
Explanation:
Every individuals have our own preference. Including the people who work in a marketing team.
Often times, the preference that the members of marketing have can be different to the preference of their target market. What the marketing team think as a 'Good product' might not be seen as such by the customers.
Researches through objective method follows a rigid scientific process in order to find an answer to a certain question. The end result of such results will eliminate emotion or personal bias and only factors in all relevant factors that can actually be used as hard data.
This is why they conducted researchers through objective method to measure the market's perception toward their product.
Answer:
Due to Cultural Geography
Explanation:
The world is comprised of diverse geographical areas and people. The people are different in terms of tradition, language, customs and rituals. To follow their own tradition or to maintain their heritage in the diverse society culture develop across different geography.
Edward T. Hall developed the Iceberg Model of Culture in
1976. He hypothesized that culture was
like an iceberg in that there were two kinds: internal and external. External is
the outer manners of a society while internal are the principles, standards,
and thought patterns underlying those behaviors.
